By The Numbers

Audience Demographics

• Gender: 76% men | 24% women
• Age: 43.7% (18-34) | 29.5% (35-44) 28.6% (45-60)
• Location: 79.4% Louisville | 10% Southern Indiana | 5.5% Fort Knox | 3.6% Lexington | 1.5% Cincinnati

Live Attendance

• Weekend games & events: 350–500 fans

• Tournaments & championships: 700–1,000+ attendees

• Live Stream Games: 3K–5K+ attendees